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We adopt a comprehensive research approach to understanding the digital landscape of your industry, including a range of keyword research services. Our SEO team begins with keyword research and competitor analysis.
Keyword research forms the foundation of all digital marketing strategies, as it enables us to understand what users are searching for, and exactly how they search. Using our bespoke in-house tools, we can segment hundreds of thousands of keywords, analysing on a granular level to identify keyword combinations and longtail keyword variations.
Our detailed keyword analysis informs multiple strategies from PPC campaign builds and social media strategies to buyer persona development and website architecture recommendations.
Keyword research is a great way to reveal gaps in your industry market and gives us the opportunity to fill those gaps using, perhaps, a phrase that is searched for regularly but that is a little more niche.
Our keyword research process begins with keyword identification. Our SEO experts leverage their experience and our bespoke technologies to identify all possible keyword topics and sub topics that will be relevant and valuable for our clients. We are also use leading third party keyword research tools like Google Ads, Semrush, Search Console and various others.
We use our in-house bespoke keyword research technology to categorise our keywords into topics and sub topics. Our advanced usage of RegEx formulas and deep understanding of user search funnels enables us to identify up to hundreds of thousands of keywords and precisely categorise them based on topic, or intent.
The search landscape is complicated and ever changing. It’s imperative to understand where the SEO opportunities are across the keywords that are relevant to your products or services. We use leading keyword ranking tracking solutions, in combination with advanced award winning SEO techniques, to categorise search query intent and analyse SERP layouts to inform how to optimise website content to achieve visibility in search engines.
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seotivist is a place where innovation and automation are working together to build a better future for people and businesses.
