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Blog articles are top-of-funnel assets intended to capture web traffic, define your brand and address customer pain points. Think of it this way:Your prospects have questions, so your blogs should answer them.
A strong blog management and distribution strategy is the entry point to your sales funnel. That’s why our creation process maps every asset to your commercial goals. There’s a dollar amount attached to every blog post, and we aim to prove it.
Before we put pen to paper, we get to know the industry, the trends, the topics, the keywords, the audiences, the angles, the experts and the perspectives.
Blogs can contain opinion-based criteria and tend to be on the shorter side. Article writing, on the other hand, can be more complex, as it tends to involve SME interviews and data-driven research — resulting in a long-form piece of content that helps you establish thought leadership in your industry.
Fill your blog with engaging content that your audience is already searching for. Every blog article begins with a content mapping process, for which your professional writer will first answer questions like:
Carefully planning the direction, purpose and tone of each blog article means each deliverable has a place in your marketing strategy and will provide meaningful information to blog visitors.
You may want content for a multitude of channels outside of your own site as well. Our professional writers can also draft guest posts to help your brand reach wider audiences and build relationships, ghostwrite LinkedIn bios to optimize your team’s social media presence and more.
Writers in your industry find you and create custom blog content. Most clients get their first piece of content to review within 48-72 hours.
Review your drafts and accept, decline, or request unlimited edits at no extra cost.