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Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.
It begs for its own budget, tools and even a team of strategists and specialists!
For many businesses, giving up the resources required to carry out fullscope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, Thrive’s senior social media manager (organic), Alyssa Tear, said these don’t replace the need for an expert. Thrive provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement.
As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
The map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress
The social media management definition isn't complete without a mention of strategy. It's the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what key performance indicators (KPIs) to measure and which social media management software to use.
The process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans
Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you're deploying Instagram management services or exploring TikTok management solutions using mostly video content.
The gathering and checking of data against metrics to ensure the accomplishment of results
Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
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