SEO Content

SEO writing is done to help content rank better on Google. If the content is not optimized, it will come up several pages back in a search. The first result on the first page gets clicked on by more than 28% of people doing the searching. After that first result, the percentages go down with each spot on the page. So you need your site to be one of the first results that people see.

SEO writing is fairly straightforward, but it isn’t always easy to do.

There is no magic formula for ranking the best in search engine results, but there are several parts of the Google algorithm that we do know about. Content should be written with those aspects in mind in order to rank better. One of the most important aspects of SEO writing is using the proper keywords. This means knowing what people are searching for when they are looking for sites like yours.

An SEO copywriter is a writing specialist that uses the known aspects of search engine rankings to create content that is well optimized for them.

They must deeply understand Google’s ranking factors, as well as the best practices to use in a text. The know-how on on-page SEO is also expected since this person will be responsible for optimizing the articles.

The language used must be straightforward enough for human readers to connect with it. The copywriter must use keywords throughout, but also use them in a natural fashion.

Every piece of content needs meta tags and a meta description. This allows search engines to display a short description of the content you created.

You also need a title tag that will be displayed as the title of the page. This should be no longer than about 70 characters. his is the maximum allowed for titles by Google.

The meta description should be no longer than 160 characters. If you aren’t up on basic HTML, learn some of the basics so that you can create these valuable pieces for your content.