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In search engine optimization (SEO), links serve as one of the most important ranking factors. If your business wants to earn a spot on the first page of search results (which receives 71% of all clicks), then you need a plan for improving your off-page SEO and backlink profile.
Search engine optimization (SEO) famously consists of multiple qualities, and one of the most important is off-page factors. Off-page SEO includes essential SEO factors to ranking well in search engines, like backlinks, and they’re huge parts of any digital marketing strategy.
However, for people who are new to Internet marketing, “off-page SEO” might not make any sense at all.
If you’re too busy with your company to concentrate on all the factors that go into off-page SEO and measuring your on- and off-page SEO efforts, you should team up with seotivist!
Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web.
It is an effort (such as through social media marketing or influencer marketing) to generate links and ratings, so your site rises in credibility and rank. Off-page SEO is out of your control.
A created link comes to your website from self-submissions on directories, forums, or press releases.
Your team created this link intentionally and without conducting any outreach. This off-page SEO tactic for link building tends to register as a black-hat SEO practice because search engines look down on this kind of link building tactic.
When building links, focus on natural or built links.
A built link comes to your website from outreach.
Your team worked to earn this link, whether by reaching out to webmasters, publishers, or journalists. You may have even promoted the content with an ad campaign, providing it with the exposure that helped people uncover the content.
Even though you built this link, you still created valuable content for users.
A natural link comes to your website naturally.
Your team doesn’t take any action or conduct any outreach to earn the link. The person writing that content decided to link to your content, whether because they follow your brand or discovered your content via search.
Either way, they found your content valuable and worth highlighting.
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seotivist is a place where innovation and automation are working together to build a better future for people and businesses.
