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A comprehensive social media audit can be highly beneficial to your business. It can highlight weaknesses in your social marketing strategy, provide detailed information about you customer and visitor habits or behaviours and help you drive engagement in your brand.
A well executed social audit can be a powerful tool that provides great insight to your users, findings can help form the basis of a social marketing strategy and can highlight any weaknesses you may have present in your social media activities.
Whatever your motivation, we are certain that choosing seotivist to audit social media for your business will result in a positive outcome with several action points for your consideration.
When you first speak to us, we’ll ask a lot of questions. It’s important for us to really understand your challenges and ambitions so we can deliver exactly the service you need. We’ll find opportunities to transfer our knowledge and skills, as well as oversee projects, craft strategies and improve your ads spend or lead generation efforts.
Social media can be leveraged as a key driver for business growth. Sometimes, however, you may require a second opinion on your strategy or progress.
We’ve worked with hundreds of businesses and we utilise this experience to provide analysis and an appraisal of your social media presence. Enquire today to find out more. Our social media consultants research your company, its sector, competitors and target audience to ensure everything we recommend will have maximum benefit to your business. With the experience, on the ground, of managing social media campaigns and guiding others to success, we’re excellently placed to deliver.
Our aim is to provide you with a deep understanding of your social presence and the opportunities you have:
Presence and profile analysis: Appraising your existing social media presence is usually the starting point so we can fully understand the influence you have on your audience. Knowing what has and hasn’t previously worked, paired with our knowledge of best practice, gives us a solid insight into what will work in the future
Strategy development: Everything you do on social media should be intentional. The goals we create for your social media activity will perfectly align with the strategy in place for your business and its marketing efforts. Each social network will play a key role in delivering this strategy in order that you successfully reach your target audience and achieve your business goals.
A social media audit evaluates your current social media use, to see what is working well and where improvements can be made. It involves looking at your current strategy – what you post on social media, on which channels and at what time, and assessing how effective it is.
People are spending more time on social media than ever before, and many businesses have realised the importance of having an active social media presence to reach and engage with potential customers. However, with so much content out there, catching – and holding – the attention of your audience isn’t always easy.
The term ‘audit’ suggests you’ll be presented with graphs and figures, but a social media audit is about so much more than just the numbers. At the heart of all social media use is people and it’s that human element of social media that we believe is crucial to a successful social media strategy.
A social media audit will present you with a clear picture of how well your current social media strategy is working, if you’re connecting with your target audience, suggest improvements you can make and provide a strategy for improved reach and engagement.
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